Video footage from SMCSYD - Adam Ferrier talks Witchery Man campaign

Adam Ferrier, Managing Partner of Naked Communications, discusses the widely talked about Witchery Man campaign, how it was brought to life, the challenges and key learnings.

 

Witchery Man Campaign - The girl with the jacket

Comments

[Nathan Bush]

[this is good] Thanks for sharing Lexy - great for those that couldn't be there. Can't say I agree with everything Adam says but good to hear his POV and his takeouts from the campaign. 

[Lexy Klain-Meyerson]

Hey Nathan. Good to hear from you! It would have been great to have an opposing view on the panel - perhaps someone from WOMMA as one of my colleagues pointed out 

[sevgi]

lamest marketing ever